![]() To win, your team will need to end the game with the highest net contribution margin or share price index (depending on professor/admin preferences). In the first round your team will automatically start with 2 Sonite products you can then launch new brands or enter the Vodite market in later periods. In each market, different consumer segments will prefer different variations of those attributes (like low-end and high-end consumer segments in real life). These attributes are delivered in scales, for example: battery (hours) is on a scale of 24ā96 display (inches) is on scale of 4ā40. Sonites and Vodites are fictional products made up of different physical attributes, such as: features, design, battery, display, power, price. In Markstrat, your team will compete against other teams for market share in the Sonite and Vodite markets. For a full overview of the game, Iād recommend reading or at least skimming through the Markstrat manual. ![]()
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